Calculate a sustainable freelance hourly rate, project price, product margin, ad spend, break-even CPC, CPA, and ROAS.
Reverse-engineer a sustainable minimum rate from your desired take-home income and real working capacity.
Map product economics from selling price through fulfilment, fees, advertising, and expected returns.
A sustainable freelance rate starts with the annual revenue needed to produce your desired take-home income after an estimated tax reserve, then adds annual business overhead. That revenue target is divided by realistic billable hours after vacation, sick days, administration, sales, and other non-billable work are excluded.
Freelancers rarely invoice every working hour. They also fund their own equipment, software, insurance, leave, business development, and unplanned downtime. Using only 2,080 hours usually understates the rate required to maintain the intended income.
The eCommerce calculator estimates unit economics for one completed order. It subtracts product, shipping, packaging, payment, advertising, and expected return costs from the selling price. It then shows contribution profit, net margin, acquisition cost, break-even cost per click, and break-even return on ad spend.
Break-even ROAS is the revenue divided by the maximum advertising cost an order can support before profit reaches zero. A campaign generally needs a higher actual ROAS to cover fixed operating costs and produce a healthy profit.